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NBA and Globe Telecom announce groundbreaking, multiyear partnership in the Philippines

Globe has announced its groundbreaking partnership with the NBA. Together, NBA and Globe will create awesome promos and develop unique product offerings for more than 45 million Globe mobile and broadband subscribers.

NBA and Globe Telecom announce groundbreaking, multiyear partnership in the Philippines

(From left) Globe Retail Transformation and Management Head of Joe Caliro; Globe Senior Vice President for Broadband Business Gilbert Simpao; NBA Senior Director and Country Manager for the Philippines Carlo Singson; Globe President and CEO Ernest Cu; Globe Senior Advisor for Consumer Business of Dan Horan; Globe Chief Operating Advisor Peter Bithos; and Globe SVP for Consumer Mobile Marketing Issa Cabreira

Part of the offerings will be the introduction of the NBA League Pass. This includes day passes that are exclusive to Globe subscribers.

Globe will also showcase additional NBA video content through its new PisoMall video platform—available exclusively to Globe and TM customers—enabling Filipino fans to interact with the NBA in new and exciting ways.

This partnership continues a two and a half year journey in which Globe has forged globally-innovative partnerships that bring breakthrough, ‘world’s firsts’ to the Philippines. During this time, Globe has sealed partnerships with Facebook, Google, Viber, Spotify and now the NBA.

Marco Dennis

Marco Dennis is a lifestyle and travel blogger. He's a badminton and volleyball player. Follow his adventures at www.thepinoytraveler.com. For events, collaboration and advertisement, email him at dhenzuki@yahoo.com / pinoymanilablog@gmail.com

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