Essilor, a world leader in developing and manufacturing ophthalmic lenses, lens coatings and dispensary technologies, recently launched a public awareness campaign on the importance o f good vision, with top celebrity Piolo Pascual as brand ambassador.
Founded in 1972, Essilor is a company that produces premium ophthalmic lenses along with ophthalmic optical equipment.It is responsible for creating Varilux, the world’s first progressive lens which which offers a smooth transition from distance vision through intermediate vision to near vision.
The campaign will drive three important messages: 1)Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.
The launching event was hosted by Issa Litton. It was joined by members of the press, bloggers, friends from Essilor Philippines, among others. Piolo Pascual also joined the event to share his thoughts about healthy vision.
“Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals”, Piolo said.
During the event, the company showed its latest infomercial featuring brand Ambassador Piolo Pascual performing various activities -swimming, reading, driving- and how good vision helps accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels. The hunk actor also did an eye check up to Dr. Roleda.
Essilor is currently present in more than 100 countries. It has been awarded by Forbes magazine as the “World’s Most Innovative Companies” for four consecutive years. The brand is a true leader in innovation, which provides consumers and the eye care professionals with quality spectacle lenses, diagnostic tools, services and support in business.