Since history began, showing love has come in various forms of grand gestures to sweet nothings. And every February, mere mortals take on a whole new level to express their love to the queens and kings of their own, who can take you at the heights of bliss. If love is expressed to people who can bring you your heart’s desires, love should also be expressed to the faithful partners on the road– your car.
This February, Pilipinas Shell encourages motorists to go all out and express their love for their most trusted road companion by giving it the care it deserves and by filling it up with Shell’s premium performance fuels, Shell V-Power Nitro+. Shell V-Power Nitro+ fuels are designed to fight gunk and corrosion, the two performance-robbing threats that can hamper an engine’s performance.
“For us at Shell, vehicles are not just machines that bring us to our destinations, but rather they are important companions that give every motorist an exciting and memorable experience on the road. This is why we continue to share the passion of motorists in taking care of their vehicles,” said Anthony Lawrence Yam, Vice President for Retail at Pilipinas Shell.
To support the Filipino motorists’ testament of love for their vehicles, Shell carried out a week-long celebration for their customers that started last February 8 and will culminate on Valentine’s Day, February 14. In the event called the KissCar Cam Challenge, car owners are encouraged to show their love for their cars for a chance to win special prizes, including a trip for two to the most romantic city in the world, Paris, France. Motorists from different key cities in the Philippines joined the challenge and showed their affection for their cars through kissing and hugging their vehicles.
And because there are more ways than one to show love, Shell hosted a date night that exhibited love in its many artistic forms. In an early celebration of Valentine’s Day, the #LoveMyCar Date Night gave the guests a romantic experience with music and poetry. Maximizing the power of words, Shell invited spoken word artists to perform original and beautiful pieces that transported the audience to a unique story-telling experience.
If love can be expressed through words and music, the greatest display of all is through action. The same can be said for giving your vehicles the grand display of affection it deserves.
“From regular maintenance checks, to simply keeping it in pristine condition, the vehicles that take us to exceptional destinations and give us exciting experiences on the road deserve it all. As we enjoy our road trips, we encourage motorists to continue to express their love for their cars by filling up with Shell’s premium performance fuels that are designed to protect engines from gunk and corrosion, Shell V-Power Nitro+.”