Many of us start the day with a cup of hot and fresh coffee. It’s our energy booster to perform effectively on our daily tasks. For some, drinking a cup of aromatic tea is enough to relax and activate the body. Drinking of tea and coffee is now a daily ritual for most Filipinos .
Starbucks understands not everyone love to drink coffee. They developed beverages specially for tea lovers. Last year, Starbucks successfully launched Teavana® in Asia, which features innovative drinks containing tea, fruit and botanical blends.
Recently, Starbucks introduced to members of the media the New Teavana® Frozen Teas. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana® teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls. Both frozen teas are exclusively available in Asia.
“We want our customers to experience tea like they’ve never imagines. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference,” said Keith Cole, head marketing for Starbucks Philippines.
In the recent event held in Starbucks Macapagal, Starbucks prepared a program for its media friends on how to create their own Teavana® Frozen Teas. Unlike with other Starbucks products, the Teavana® Frozen Teas were easy to prepare. All of us enjoyed creating our own frozen teas. We were given also some art materials to personalize our Teavana pouch. A total of five winners who have the most creative pouch received a Starbucks’ limited edition card.
The Starbucks® Teavana® Frozen Hibiscus Tea with Pomegranate Pearls combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.
On the other hand, the Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.
Both Teavana® Frozen Teas are also available in Iced Shaken format. Price starts from P150 to P180.
As a special treat, Starbucks Card customers can enjoy these icy-smooth Starbucks® Teavana® Frozen Teas ahead of its public launch. Customers will just need to pay the full amount of the beverage using their Starbucks Card from September 9-11 to avail of the early access promo.
For more information about these new Starbucks® Teavana® Frozen Teas and the aforementioned promo, visit www.starbucks.ph.