The period leading up to Christmas and New Year is one of the busiest for retailers and other businesses as people start to make preparations for the holidays. It’s widely known to be the part of the year when the most spending occurs, and there’s no reason why your business shouldn’t make the most out of it.
Before you start planning your holiday campaign, read on for a list of things to keep in mind when you launch a promotion:
Drum Up the Anticipation
One of the keys to ensuring the success of your holiday promotion is to start building up hype before the occasion. You’ll want to utilize every marketing channel at your disposal to inform your customers that you’ve got something big planned and it’s coming up soon, and to keep an eye on your store or establishment for it. This is also a good opportunity to highlight some of the products that you think they might be interested in putting in their wish lists.
If you have an online store, a great way to excite your customers is to put in a countdown timer. You can place this on the main page of your website, or borrow a page out of Amazon’s playbook and put countdown timers on best-selling items that you plan on putting up for sale at a reduced price. This can drive traffic to your site as people will check in now and again to see if the timer has run out yet!
Give the People What They Want
Nothing gets a shopper’s blood running faster than getting an amazing deal for a product they’ve always wanted. Filipino buyers love to shop over the holiday season, and you can capitalize on this willingness to make purchases by offering enticing sales, not just on popular products but also on older stock that you might wish to clear before the year ends.
Want to know what else gets Filipinos excited? Freebies! Since it’s the season of giving and sharing, show your customers some love by integrating giveaways into your holiday promotion strategy. You can issue small but useful items with every purchase that reaches a minimum amount, or go big with a raffle and put up some high-value items as the grand prizes.
Giveaways are also a great opportunity to promote your brand and extend your business’ reach. Go with functional items that are commonly used daily, such as pens, keychains, or stationery. You can also give away clothing or accessories branded with your company name—think baseball caps, custom lanyards, t-shirts, or hoodie jackets.
Don’t Go at It Too Early
Earlier we said that drumming up the anticipation is key to ensuring a successful holiday promotion. It can be very tempting to start advertising before anyone else does – you’d think it’d give you an edge over other businesses that have had the same idea, right?
However, we recommend against trying to get in too early. Customers can feel put off when you start promoting for the holidays before Halloween has even passed. It can feel heavy-handed and be perceived as just a touch too pushy.
You’ll want to time your campaigns just right to achieve the maximum impact. We recommend holding off on holiday promotions until late November or early December.
Don’t Spam Your Customers
It’s always a good idea to be aggressive with your marketing, but not to the point that it turns your customers off. With many of us being bombarded with information daily through our smartphones and social media, pestering your customers with holiday promotion marketing materials can just add to the noise. Keep your reminders thoughtful and meaningful, and you could stand a better chance of catching a customer’s attention. Go the opposite way, and you might find your mailing list shrinking or your social media accounts losing followers.
Holiday promotions are terrific, but they have to be compatible on all fronts: your customer, your business, and the season. Stay true to the spirit of the occasion, and your promotion tactics should reap incredible rewards for your company.