BUM unveiled its newest collection for the summer season- My ATEEtude: I Change the Rules!
The newest collection features neon colored bottoms, like pants, skirts and shorts. It will also be using neon colors for their shirt. So expect vibrant colors like neon green, neon orange, neon pink, neon blue, and neon yellow for both the female and male lines. If before BUM used limited to dark colors for their Goth, Emo, and Rebel collection, now it comes with bright colors.
My ATEEtude: I Change the Rules! collection will definitely give you comfortable shirts and pants because of the fabrics, patterns, textures, and treatments perfect this summer season.
BUM will also launch the new line of accessories and apparel with studs, spikes and others.
The endorser for the ad campaign “My ATEEtude I Change the Rules!” are still BUM’s celebrity brand ambassador including Daniel Padilla, Bea Binene and Empress Schuck.
BUM apparel is available in all BUM stores and leading department stores nationwide.