Coca-Cola Launches Wilkins Delight
Posted On April 11, 2017
Coca-Cola recently launched the first water – flavored with real fruit juice, in the Philippines, the Wilkins Delight! This wet and colorful event was held in North Forbes Park Makati City which joined by members of the press, influencers, online community and its brand ambassadors.
Wilkins Delight is an exciting water brand for young adults and anyone who want more than just water. It is just the right kind of light; made from pure drinking water from your most trusted water brand, Wilkins, and infused with fruit flavors from real fruit.
“Young adults hate boredom. They want their lives to be interesting and colorful.”, said Coca-Cola Philippines Vice President for Marketing Stephan Czypionka. “[They] want to see new places, meet new people and taste new colorful products that are not only healthy and hydrate, but also entertain their taste buds.”
During the event, the company revealed the official TVC for Wilkins Delight along with the brand’s new powerful set of ambassadors – Kapamilya’s talented star Matteo Guidicelli and the Philippines’ very own Miss International 2016 Kylie Verzosa!
Matteo and Kylie joined the guests to unveil the new refreshing drinks. They splashed with water the big white-coated bottles until the three Wilkins Delight flavors revealed. Both personalities as well media attendees enjoyed this fun and colorful activities.
Wilkins Delight comes in three exciting flavors! Pink Pomelo, Apple and Orange. Each rehydrates the body because of the water, and tickles the tongue because it has real fruit juice. Wilkins Delight is now available in 425ml pack at the suggested retail price (SRP) of P15 in your leading supermarkets, groceries, and convenience stores; and in 250ml pack for an SRP of P10 in your favorite sari-sari stores nationwide.
Add flavor to your water. Add color to your life. Enjoy new Wilkins Delight.
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