Coca-Cola Philippines turned the SMX Convention Center into a music concert hall as they launched Coke Studio Philippines, a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie.
The launching event was joined by members of the press, online community and music lovers as they watched popular OPM bands performed on three main stages including Noel Cabangon, Urbandub, Sandwich, Curtismith, Gracenote, Autotelic, Abra, Reese Lansangan, Ebe Dancel, Moonstar88, and Franco.
Coke Studio is hosted by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of the country’s most iconic rock bands. More than just a TV show, Coke Studio brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.
“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.
Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.
Meanwhile, Coke Studio currently airs on TV5 every Saturday, 7PM which hosted by Eraserheads members Raymund Marasigan and Buddy Zabala.
With , Coca-Cola Philippines brings a new taste to the sound of Pinoy music.