Doraemon’s Great Adventure in SM City East Ortigas

Doraemon, the iconic robotic cat from the future made popular in comics and anime, together with with his ultimate bestfriend Nobita, recently visited SM City East Ortigas to promote I’m Your Hero campaign.


Inside the activity center, families, kids, and millennials enjoyed the fun-filled shows, games, and meet-and-greet sessions with Doraemon and Nobita. The venue was filled with Doraemon photos, Doraemon miniature toys and the largest inflatable Doraemon. The two characters also entertained the crowd with their cute ‘Baby Shark’ version.


Doraemon’s story is about helping and supporting its friend, Nobita, through life’s challenges, utilizing techniques and gadgets that it brought from the future. This is essentially the same message it imparts to the public today: that kindness, concern, generosity, and respect for others are heroic qualities that help make the world a better place.




Ever since its kick-off event at the SM City North EDSA – The Block last August 7 to 13,2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.



If you have missed Doraemon and Nobita in SM City East Ortigas, you can see them in SM Masinag on Oct. 19-22, SM BF Paranaque on Oct. 27-29 and SM MOAon Nov. 17-19.

The Doraemon event is presented by Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls.

For more information about Doraemon’s I’m Your Hero campaign and tour schedules, please visit Doraemon’s official Facebook page: DoraemonPH, as well as AnimationInternationalPH and on Instagram: @Doraemon.PH

Marco Dennis

Marco Dennis is an adventurous lifestyle and travel blogger. Follow his adventures at For events, collaboration and advertisement, email him at

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