The community of fashion bloggers will be abuzz on November 28, Thursday, as 23 of their most well-known personalities will battle it out in “The 2013 Converse Chuck Taylor All Star Weatherized Collection Look Challenge.” Converse’s flagship store in Glorietta 2 in Makati City will be the stomping ground of this event where fashionistas—both men and women—will have to come up with a distinct ensemble using shoes and apparels (jackets, caps and bags) from the brand’s Weatherized Collection.
The de rigueur fashion statement of the season, the 2013 Chuck Taylor All Star Weatherized Collection displays a rough-hewn look perfect for the urban terrain. They are worn by those who want to experience life in all its textures and complexity, the perfect antidote to the safe and the expected. As arbiters of taste and setters of trend, fashion bloggers will be naturally drawn to the collection for its complete disregard of conventions.
“We are interested to see how the fashion bloggers will turn their style vision into wearable art by using the various pieces from the Chuck Taylor All Star Weatherized Collection,” says Eli Bonsol, Converse Philippines’ advertising and marketing manager. “We enjoin the participants to have a free rein on their imagination and let their respective personalities shine out through their creative visualizations.”
Bloggers can be as daring and as imaginative as they want. There is no restriction in terms of styling as long as the apparels and shoes exclusively come from the collection. After orchestrating their look, they have to take photos of themselves in their Chuck Taylor All Star Weatherized Collection garb and post their photos in their respective blogs on or before Nov. 30, Saturday.
Criteria for judging are the following: Creativity, 50 percent; Styling 25 percent; and Visual Impact 25 percent. Fashionistas, media personalities and Converse executives will choose the top three blog posts and award the winning bloggers with P20,000 worth of Converse gift certificates. The winners would also have the chance to land on a national daily for that instant celebrity wattage.
“We see a surge of fashion blogs as more and more people feel the need to document their looks,” says Bonsol. “The ‘2013 Converse Chuck Taylor All Star Weatherized Collection Look Challenge’ invites them to take their blogging to another level by letting them work with and interpret a concept so their fashion sense and unique style may be unleashed.”
Visit www.facebook.com/ConversePhilippines for details.
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