Nike recently opened to the public an iconic running hub at the heart of Bonifacio Global City which features a digitally-enabled running track, the Unlimited Stadium.
Starting August 5, runners can enjoy the newest running venue in BGC. The track looks has a shape of foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations.
“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.
What I like about Unlimited Stadium, you can create your own digital avatar. It’s the only running track in the country that has this unique feature. Aside from that, it’s really a challenge to race against digital avatar of yourself which motivate you to push and do more they thought possible. If you won, you will be rewarded as you complete each challenge, with an epic run experience by Nike as the ultimate reward.
The launching of Nike’s Unlimited Stadium was joined by Pinoy athletes like Alyssa Valdez, Jeron Teng, Jimmy Alapag, among others. It was also joined by running enthusiast coach Rio dela Cruz.
Members of the press were able to experience the fun inside the Nike’s Unlimited Stadium. All of of them enjoyed the run in 200-meter running track lined with LED screens Some of them push their limit to defeat their own digital avatar. All those completed the challenge and defeated their own avatars went home with some cool Nike goodies.
Meanwhile, Nike released its United Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way which Nike views the world: bursting with unlimited inspiration and design possibilities.
The Unlimited Colorway collection will be available in selected Nike Stores and will be offered across the Running, Training Basketball, and Nike Sportswear categories
The Nike’s Unlimited Stadium is open to the the public until August 21. It’s open from 4PM to 10PM. or more information, go to www.nike.com/manila. You may call call the hotline at 02- 463-4814. Use the hashtag #JustDoIt and #UnlimitedManila.
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