Singapore Tourism Board and Singapore Economic Development Board launch Passion Made Possible Brand for Singapore

The Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) jointly unveiled recently a unified brand, Passion Made Possible, to market Singapore internationally for tourism and business purposes. The agencies’ first joint brand is a bold move to put forth Singapore’s unique attitude and mindset: a passionate, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention.

(From L-R) STB CE Lionel Yeo, Minister for Trade and Industry (Industry) S Iswaran, STB Chairman Chaly Mah, EDB Chairman Dr Beh Swan Gin unveil Passion Made Possible
(From L-R) STB CE Lionel Yeo, Minister for Trade and Industry (Industry) S Iswaran, STB Chairman Chaly Mah, EDB Chairman Dr Beh Swan Gin unveil Passion Made Possible

In the last 50 years, Singapore has built a strong reputation as a global business and tourism hub, recognised for its quality infrastructure, safety, stability, connectedness and accessibility. However, global competition to attract tourists and investments has intensified, and the media landscape has become more crowded and complex. Visitors have become more discerning in their travel choices, seeking to immerse themselves in cultures and build deeper connections with destinations, while international businesses want to create new solutions that make a difference. The unified brand thus aims to communicate the country’s value proposition in addressing the needs of travellers and companies, and help Singapore stand out on the international stage. Read more about Singapore Tourism Board and Singapore Economic Development Board launch Passion Made Possible Brand for Singapore