Beko, the renowned European brand, commemorates its third year of operations in the Philippines with a momentous trade launch event. The company has set goals to establish itself as the leading European brand in the Philippine market within the next five years.

L-R – Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Brand Marketing Lead, Dyeun Zapanta, Marketing Head of Beko Philippines


Gürhan Günal, Beko’s country director in the Philippines, expressed delight in hosting the trade launch, which brought together dealers and stakeholders. He emphasized Beko’s commitment to becoming a bigger and better brand in the country, outlining the company’s business development plans: EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY. These plans were unveiled during the anniversary trade launch held at the Grand Ballroom of Marriott Hotel Manila, where Beko showcased its hero technologies.

In line with its expansion strategy, Beko aims to make its products available in a wider range of appliance stores nationwide, diversifying its distribution channels. To increase brand awareness and visibility, the company has renewed its brand ambassadorship with Judy Ann Santos-Agoncillo and made significant investments in digital and traditional media.

As one of the leading home appliance manufacturers, Beko promotes the Live Like a Pro lifestyle, encouraging Filipinos to experience the convenience of European-style product lines. Notably, Beko Pilipinas Corporation serves as the exclusive distributor of Hitachi Major Domestic Appliances, enhancing its brand portfolio.

Beko’s appliances are designed to be smart, relevant, and supportive of Filipino families. With the HomeWhiz function, users can easily connect their Beko appliances to their smartphones, adding convenience and control to their daily lives.

In its commitment to sustainability, Beko Philippines has partnered with Plastic Credit Exchange, aligning with the Extended Producer Responsibility Law. This partnership supports the recovery, processing, and recycling of plastic waste, contributing to a global ecosystem that addresses plastic pollution and improves livelihoods.

Trade launch showcasing hero technologies To celebrate its third year in the Philippines, Beko organized a grand trade launch at the Marriott Hotel Grand Ballroom, centered around the theme “Empowered to Live Like A Pro.” Attendees, including media and dealers, had the opportunity to explore Beko’s diverse range of appliances and receive expert tips on managing their homes like professionals.

Dyeun Zapanta, Marketing Head of Beko

During the event, Beko Philippines highlighted its hero technologies, including HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and many others. These cutting-edge technologies enable users to embrace a pro-like lifestyle. Among the showcased products were cookers, such as the HII64205F2MT, a 60x50cm built-in induction hob, and the BBIS14300XCSE, a multifunction built-in oven with Steam Aid feature.

Refrigerators, one of Beko’s renowned offerings, were also on display. The GNO480E40HFGBPH, a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology and HarvestFresh, garnered attention, along with the Hitachi Refrigerator R-WB640VG0-1 GBK featuring Vacuum Technology and Platinum Catalyst.

Gurhan Gunal, Country Manager of Beko

Other featured appliances included the CEG7302B, a bean-to-cup espresso machine, and the BSEOG180/181 2Hp air-conditioner equipped with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing, and HomeWhiz.

Beko appliances are available at various retailers, including 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.

For more information about Beko in the Philippines, please visit their official website at, follow their Facebook page at, or connect with them on Instagram at

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