Chooks-to-Go, the country’s leading roasted chicken chain, recently introduced to members of the press its latest brand endorser, veteran actor and TV show host, “Bossing” Vic Sotto as well the launching of its newest campaign: “Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam.”
The big event was hosted by actress Camille Prats, Unang Hirit host Suzi Abrera (hosts of GMA7’s Mars) and TV host Michael Angelo Lobrin. It was joined by media friends, bloggers, and executives from Bounty Agro Ventures, Inc (BAVI). Of course, “Bossing” also graced the event together with former radio jack Delamar Arias.
The “Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam” campaign was about unique ways Filipino’s mother to show their love in providing delicious meal, especially take-home “ulam.” With this campaign, it helps Filipino moms in their loving task of providing a practical food to-go solution, which brings to light Chooks-to-Go as the best value for money take-home meal.
“Chooks-to-Go” appreciates every Filipino mother’s effort to provide food for the family. We want to support this providing on-he-go moms with an affordable but special take-home ‘ulam’ option, an oven-roasted chicken that’s healthy’juicy, and delicious,” said Ronald Ricaforte Mascariñas, president of Bounty Agro Ventures, Inc. (BAVI) which operates Chooks-to-Go.
Before he became the Chooks-to-Go endorser, Sotto shared to Camille, Suzi and media friend that her wife Pauleen Luna first introduced the Chooks-to-Go to him. Some of the occasions or a simple gathering, they ordered roasted chicken from Chooks-to-Go.
With Vic Sotto at the helm of the campaign, Chooks-to-Go gives working moms a helping hand in continuing their hindi basta-basta loving ways, as the go-to, top-of-mind ulam of choice that’s masarap kahit walang sauce.