Authentic Utilitarian denim brand Petrol launched its Fall/ Winter 2012 campaign – the Raw Empowerment, held in SMX Convention Center in SM Mall of Asia, last September 10, 2012.
The fashionable event was joined by friends from the media (TV, print and online) and Petrol, photographers, local celebrities, models and others.
The main highlight of the event was an ultimate fashion show featuring 3D presentation showcasing the latest innovation of Petrol. Models also walked on stage wearing high spirited, daring, fashionable apparel including short sleeved shirts, tattered denim pants, modern look denim jackets, stylish short and others.
Petrol’ s Fall/ Winter 2012 collection is all about the Dirty New Age. The new shades of denim that contains rust, grease and dirt details that bind with the classic colors of its vintage feel impressed me a lot. I also like Petrol’s latest collection and its concept because the assual jeans that we are wearing evolves into artistic- modern look. I’m the type of person who always wears rugged style shirts and denim pants which I’m comfortable to wear. This brand really fits my lifestyle.
With Self Empowerment comes with one’s Raw Empowerment, Petrol’s season campaign aims to spread the advocacy of garnering enough strength to be one’s true self. The story takes place in a city where the stereotypes of society have taken its toll in dictating what is acceptable and what is not. Through time, it had consumed the city until there were two individuals who decided that they had enough.
Petrol truly offers stylish RTW apparel that binds impressive & unpredictable fashion concepts with its functional approach.
Celebrities that I spotted in the event were Raymond Gutierrez, Borgy Manotoc, Robi Domingo, Jenny Miller, Maritoni Fernandez and her daughter Lexi Fernandez, John Hall, Kiko Austria (Born to Be Wild host) and others.
The program was ended through the music of beautiful DJ Mia Ayesa.
Have you seen the Petrol’s Billboard along EDSA? Check this photo below:
Check out the Petrol Fall/ Winter 2012 collection in all Petrol stores.
