Michelin calls for safe, clean and sustainable mobility at Challenge Bibendum

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Clean, efficient travel and mobility are key to economic development and a safe environment worldwide.

This was the main message delivered at the recently held Challenge Bibendum 2011 in Berlin, Michelin Tires’ annual sustainable mobility event that brought together over 5,000 representatives from politics, business, industry, civil society, media and the scientific community from various parts of the world.

“The spirit of Challenge Bibendum is to demonstrate that the automobile has a lively capacity for progress and that the road transport sector has a bright future that will serve society well,” said Michel Rollier, Chief Executive Officer, Michelin. Read more about Michelin calls for safe, clean and sustainable mobility at Challenge Bibendum

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