GMA Network delivers breakthrough ratings performance in 2011

In the year ended, GMA Network, Inc. (GMA) altered television channel ranking as it overtook ABS-CBN in nationwide total day household audience share, placing the latter only to second rank – according to broadcast industry’s more trusted ratings service provider, Nielsen TV Audience Measurement.

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Based on full 2011 nationwide data of Nielsen (December 25 to 31 based on overnight ratings), GMA posted a 34.2 percent total day average television household audience share, outscoring ABS-CBN’s 31.1 percent and TV5’s 15.6 percent by substantial gaps.

GMA noticeably increased its total day household audience share record in 2011 versus 2010 by 3.2 points. In contrast, ABS-CBN’s record suffered a significant drop of 8.6 points during the same period.

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