IBM Executive Volunteers Map Out Smarter Traffic and Urban Planning Vision for Cebu

Cebu, 20, October 2011 – IBM announced the successful completion of an operational framework project towards an integrated development process, particularly in urban planning and transport & traffic management for Cebu. In the last three weeks, six senior IBM leaders from the United States, Sweden, Germany and Italy worked closely with the various Cities and Municipalities of Cebu Province through the newly formed Metro Cebu Development Coordinating Board (MCDCB).

The team is part of IBM Executive Service Corps, a variant of the company’s ongoing Corporate Service Corps pro bono community service program. Since its commencement in 2008, the Corporate Service Corps’ mandate and portfolio have been broadened and deepened. It now includes IBM executives who work in teams with city planners, entrepreneurs, business leaders and governmental agencies to develop road maps that identify the best ideas, most scalable solutions and critical next steps in the economic, social and environmental sustainability of cities.

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