There are lots of men’s shoe lines in the country which look cool and trendy. Most of them are really eye-catching when it pair with denim pants or pastel colored shorts. Even these shoes are good looking, some of them are not that good or should I say these are not flexible and longer lasting.
Pinoy Manila was invited on the launching of the newest men’s shoe line in the Philippines, the Cole Haan ZeroGrand.
The intimate event was headed by our friends from 28 Dream Foundation Corporation, the company that brought other premium clothing and footwear brands in the country. They showed to the members of the press cool features of the new shoe line.
ZeroGrand integrates innovation and craftsmanship in an engineered product that is the lightest and mist flexible shoe Cole Haan has ever created, weighing at less than 290 grams each.
If you going to compare it with other running shoes, the ZeroGrand is as light or lighter some of the footwear brands which designed for long distance runners.
The new line of me’s shoes compliments the motion of human’s foot by moving with graceful flexibility and luxurious cushioning that rebounds with each strap.
Together with the ZeroGrand is the launch of Cole Haan’s new cushioning and comfort platform called the Grand OS. The ZeroGrand is an “operating system” for the feet deliver educed weight, increased cushioning and greater flexibility.
The flexibility of the Grand OS comes through the engineered insolses, outsoles, liners and uppers that move each step. The shoe line replaces heavy steel shanks that have traditionally been used for support with an engineered cushioning compound that is stronger, more flexible and longer lasting, reducing the overall weight and slimming down the shoe’s outsole.
After the presscon, attendees head over to the cozy Cole Haan store located inside of the Power Plant Mall. It showcased all the collection of Cole Haan, which include shoes, bags, wallets/pouch, among others.
Famous personalities and celebrities spotted in the event were Tim Yap, Alc Porras, Gwen Ruias, and David Semerad
The ZeroGrand is now available at Cole Haan PowerPlant, Glorietta 4 and Shangri-La Plaza branches. Price of the shoes are ranging from P13,400 to P15,800.
