The Philippine Arena came alive with music, lights, and pure Pinoy pride as tens of thousands of fans gathered on July 5 for Puregold’s OPM CON 2025. With a sold-out crowd and a powerhouse lineup featuring today’s hottest OPM stars—SB19, Flow G, G22, KAIA, Skusta Clee, SunKissed Lola, and BINI—plus surprise performances from iconic names like Rico Blanco, Mayonnaise, James Reid, and Yeng Constantino, the event was nothing short of legendary. It marked another bold milestone in Puregold’s unstoppable rise in the world of entertainment.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan- Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM CON 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.
The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, dans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.
Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.
From Luzon ro Mindanao, Puregold’s OPM CON 2025 united Filipinos in a powerful celebration of identity, pride, and aound. As Piedad affirmed “Puregold is about building meaningful experiences for the communities we serve.” And yer, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.
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