Tag: levis jeans

Levi’s launches COOLMAX

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. Levi’s cutting-edge COOLMAX collection...

The LEVI’S 501 in Color

Check out the latest collection of Levi’s as the brand celebrates its 140 years in the fashion industry. The Birth of an American Icon When Levi Strausspartnered with tailor Jacob Davisin 1873 on a patent for riveted pockets on work pants for Western pioneers, they couldn’t have dreamed of...