In the year ended, GMA Network, Inc. (GMA) altered television channel ranking as it overtook ABS-CBN in nationwide total day household audience share, placing the latter only to second rank – according to broadcast industry’s more trusted ratings service provider, Nielsen TV Audience Measurement.
Based on full 2011 nationwide data of Nielsen (December 25 to 31 based on overnight ratings), GMA posted a 34.2 percent total day average television household audience share, outscoring ABS-CBN’s 31.1 percent and TV5’s 15.6 percent by substantial gaps.
GMA noticeably increased its total day household audience share record in 2011 versus 2010 by 3.2 points. In contrast, ABS-CBN’s record suffered a significant drop of 8.6 points during the same period.
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