In the Philippines and elsewhere in the world, each new calendar year brings fresh resolve to make worthwhile changes in life—from upgrading one’s domicile to recharging career goals. These were sectors in which top-tier residential property developer BRIA Homes excelled, making the year 2022 a banner year for the company.
To start with, it was the year when BRIA further affirmed its status as the most trusted provider of affordable homes in the Philippines. At no time was this more evident than when BRIA was on a roll, building comfortable, well-designed housing units in multiple projects nationwide, while making homeownership more accessible for the average Filipino.
Indeed, after creating major buzz on social media platforms, BRIA relentlessly pushed its developments both north and south of Metro-Manila—from Tagum in Davao del Norte to Calbayog in Samar to Manolo Fortich in Bukidnon to Iriga in Camarines Sur and finally to Digos in Davao del Sur.
With BRIA Homes’ steadfast online presence, property-seeking OFWs were readily enticed into checking out such offerings with just a few clicks. Financially literate Overseas Filipino Workers quickly realized that real estate is a secure, tangible asset that is resistant to the whims of the times. This was not lost on aspiring Filipino homeowners, including upwardly mobile millennials, who now look at property as a worthwhile investment and a hedge against inflation.
Then, too, 2022 was the year BRIA Homes chose to go the whole nine yards for better customer experience. The dynamic homebuilder rolled out its new product line: the xE Series of Enhanced House Models, which granted a whole new level of comfort and security to aspiring homeowners.
The xE series are actually upgraded editions of BRIA’s Elena, Elyana and Bettina house and lot units, which tout exterior enhancements such as their own fences and gates, and a finely finished front pavement. These features lend curb appeal to the properties, boosting their value proposition among real estate investors.
BRIA’s upgrade even gets better in the interior set-up: each Elena, Elyana and Bettina unit has bedroom partitions, ceramic floor tiles in common living areas, tiled walls in the toilet and bath, a dual flush water closet, a telephone shower, and a bidet. Such amenities make for an attractive new product line for discerning homebuyers.
With its brand mission of providing comfortable homes in conveniently located communities, BRIA mounted in 2022 its goal-setting campaign called ‘Make It Yours’, which kicked off at BRIA’s Worldwide Virtual Property Expo, a two-day, 24-hour event that was made accessible on BRIA’s official website. Both campaign and virtual expo generated interest among OFWs and immigrants who wish to retire and resettle in their old hometowns.
In the same year, BRIA launched multiple condo projects bearing the ASTRA by BRIA brand, which is now part of the homebuilder’s aggressive expansion plans for 2023 moving forward.
BRIA Homes likewise marked 2022 with multiple turnover events. The company graciously gave away house and lot units to winners at competitions such as Sing Galing, and awarded a brand-new BRIA house and lot worth 1.5 million pesos to the raffle draw winner in the “May Bahay sa Bakuna” program, a clever incentive for Las Pinas City’s residents.
Mass hiring came up when BRIA celebrated Labor Day with a Job Fair in all BRIA offices across the country. Uncommon opportunities were offered to Filipinos who aspire for an exciting career in real estate and wish to thrive in a competitive and nurturing environment.
Such industry-topping moves led BRIA Homes to well-deserved recognition–twice. In June 2022, BRIA was officially named Asia’s Most Affordable Housing Developer of the Year by Asia’s Golden Icon Awards 2022. The accolade validated BRIA Homes’ consistent performance as an industry leader and acknowledged it for raising the bar in the affordable housing sector.
And finally, for BRIA’s outstanding drive in providing the affordable condo lifestyle to more Filipinos in the country, BRIA Condo was hailed as the Most Trusted Condo Developer of the Year in Asia’s Pinnacle Awards.