Global fashion icon and Filipina trendsetter Kim Jones collaborates with ASUS for the Incredible Catwalk, a whirlwind fashion adventure capturing cultural inspiration with a modern twist.

ASUS incredible story

ASUS  recently announced the launch of the Incredible Catwalk – a creative collaboration led by Filipina-British fashion icon Kim Jones (@kimcamjones). Inspired by the stylish ZenFone 2, the Incredible Catwalk sees Kim Jones and ASUS joining forces for a whirlwind international fashion adventure, creating seven stunning fashion images across seven countries in Southeast Asia in only seven days. The seven Incredible Catwalk images are individually styled and shot on location to capture a contemporary interpretation of each country’s national dress that is inspired by their unique culture and heritage. Kim Jones stars in each shot as the model, bringing along the creative flair she has demonstrated in her portfolio of collaborations with high-profile brands such as Louis Vuitton.

“Incredible Catwalk is Southeast Asia’s ultimate fashion story. Together with ASUS, we’ve reimagined seven countries’ national dress with a modern, fashion-forward twist. Each look was shot on location across the region; it was a breathtaking, inspiring experience. I’ve captured some exciting moments on my ZenFone 2 for my followers and I can’t wait to share it”, says Kim.

ZENFONE 2 Kim Jones

Incredible Catwalk captures Kim in the modernized national dress of India, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines, each shot in an iconic backdrop within that country. Kim also recorded eight exclusive behind-the-scenes videos while on location, sharing her fashion tips and how the ZenFone 2 is her go-to accessory with her fans. These videos will soon be available on

Incredible Catwalk Fashion Story

“We’re very proud that The Philippines’ very own Kim Jones is collaborating with ASUS for this global campaign. She’s the perfect muse for our Incredible Catwalk collaboration. The ZenFone 2 is this season’s most stylish tech accessory and it looks incredible next to Kim in these shots. The phone shows its fashion versatility throughout the story; Kim is holding the phone in a selection of covers, including the cover designed exclusively for ASUS by international YouTube personality Cutie Pie Marzia. ” said ASUS Philippines Marketing Manager Jamie Zaldivar

Kim Jones 2015

About the ZenFone 2

The ZenFone 2 delivers a world-leading photography experience and a powerful all-round performance, all while looking luxuriously stylish. It packs:

• A 13MP/5MP PixelMaster Camera that captures stunning, high resolution photos with zero shutter lag.
• Industry-leading Low Light mode to capture up to 400% brighter photos at night, or in low-light, without a flash.
• Real Tone flash to ensure warm skin tones and accurate color.
• Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes, ensuring 
foreground subjects stand out clearly and are free of shadows.
• Selfie Panorama to capture wider angel selfie photos, allowing group shots.
• For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual Mode offers users a DSLR-like experience right on their smartphone.
• A gorgeous all-new ergonomic design with a bright 5.5-inch Full HD IPS display.
• A super-fast 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity.


Zenfone 2 is available in all authorized resellers nationwide in three different specifications ranging from Php9,995 to Php14,995.

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