It was a night of pure of art, music and fashion on the launch of the latest Lee’s campaign, Stay Curious and the exclusive preview of two of its newest innovative product lines for Holiday 2013 – Lee® Stretch Deluxe and Lee®Blue Label .
The fashionable event was held in the newly-opened Lee concept store in Glorietta 2 on Tuesday, July 22. It was attended by members of the press, bloggers, friends from LEE, among others.
The event also introduced five highly accomplished individuals, multi-hyphenates who best exemplify how curiosity leads to success – not just in one but in two or more fields, namely sculptor and fashion designer Leeroy New, college student/blogger/model/entrepreneur Lexi Gancayco, photographer/denim collector/vintage biker/foodie Kai Huang, model/DJ Christina Badkiss and singer/songwriter/The Voice judge and coach Bamboo Mañalac.
There were also yoga enthusiasts graced the event to showcase their skills in yoga, wearing the Lee® Stretch Deluxe. I’m really surprised why these girls were wearing jeans while doing the yoga. Simply because, the Lee® Stretch Deluxe jeans delivers superior fit and comfort. It has built a strong following amongst the denim loving set. The strong core offering of fits include popular styles such as Scarlett (Skinny), Skyler (high waist superslim) and Jeggings (low waist superslim), which are complimented with on-trend washes and colors.
Aside from Lee® Stretch Deluxe, Lee introduced Lee® Blue Label. TheBlue Label, Premium Quality Denim will provide you a premium quality denim. The jeans have a soft feel, and yet ensure extra durability and comfort.
With its sleek design, Lee® Blue Label also delivers a smarter denim look with Signature blue trims and detailing such as the blue leather patch and tonal threads.
There are 5 denim fits plus 5 complementary tops. Every piece is crafted with the discerning wearer in mind. To be worn for every day and any occasion.
Capping off the evening is a performance by The Voice of the Philippines judge and coach Bamboo Mañalac. I’m one of the thousand of Bamboo’s fans and I really enjoyed his music. Bamboo really rocked my world. The attendees of the event including me really enjoyed the night. Thanks LEE!
And also, just to let you know guys that 2013 marks the 100th Year anniversary of the invention of the iconic Union-Alls, one-piece coveralls. In 1913, inspired by seeing a chauffeur fixing a car, Lee® founder H.D. Lee developed an overall that will protect the wearer both below and above the waist. A jacket and dungarees were stitched together to from full jacket coveralls. Worn by farmers, mechanics and railroad workers, it proved so successful, gaining immediate national popularity, that Lee® had to open several manufacturing plants over the next four years.
Lee® Stretch Deluxe and Lee®Blue Label are available in all LEE concept stores nationwide.