The Atrium area of SM Mall of Asia became a fashionable runway as Philippine Fashion Week 2013 presented the iconic American jeans brand Lee.
The event was attended by fashionistas from the entertainment industry, designers, members of the press, bloggers, online community, friends from LEE Philippines and among others.
As the brand celebrates its 125th, Lee unveiled its Spring/Summer 2014 collection, showcasing apparel specifically denims with magnificent experimental style.The Lee Stretch Deluxe, one of Lee’s latest lines for 2014, was one of the main highlight denims in the fashion show.
The fashion show was headed by celebrity-model Mikael Daez. He was joined by student models namely Roshan Gangaramani and Jeanine Lu Tsoi from DLSU; Arwin Villafuerte from DLSU; Emma Reinbold from UST; Adelaine Tejana from DLS-CSB; and Kriselle Delos Reyes from San Beda College-Alabang; Stephan Krenn and Sean Madlansacay from UST; Karl Gragasin of IETI-Marikina and Lin Villacorta from UP-Diliman.
Lee also announced Arwin Villafuerte as Best Male Model; Lin Villacorta as Best Female Model; Nazer Molina as Best Designer and John Ariel Karunungan as Best Stylist. Team “I am a Futurist” hailed as the Grand Winner of the Lee Syle Army Competition, bringing a whopping of P100,000 for their extra-ordinary collection.