The group of bloggers invaded the Ming Restaurant in Ortigas Pasig City for the Boardwalk’s EAT.PLAY.BLOG on the luckiest day of the year 11.11.11.


Boardwalk Business Ventures, Inc. is a direct-selling and multi-level marketing enterprise with 20 years of experience in the business.

Awarded as the best-managed networking company and one of the most outstanding organizations in the country, Boardwalk Business Ventures, Inc. is in the business of empowering people first as it takes pride in uplifting the lives of every Filipino with a brand that they can be proud of and call their own.

Led by its stalwarts, President Bernardo H. Madera and Vice President Imelda P. Madera, Boardwalk has become a force in the industry, becoming the measuring stick by which many others compare themselves to. To date, the company has over 1 million dealers, each and every one of them had their lives improved as Boardwalk remains ready and willing to provide every Filipino with the level of prosperity and abundance they can all look forward to.

With over 50 full-blown branches and Branch Satellite Offices strategically positioned in key cities all over the country, the company continues to be steadfast in its pursuit to bring the Boardwalk brand to new heights.

True to its tagline, ”Your Fashion, Our Business,” Boardwalk has made it its business to improve every Filipino’s outlook in life through fashion.

The company carries an extensive collection of affordable and trendsetting fashion pieces that are truly stylish and world-class. From casual to corporate clothes, underwear, jeans, shoes, bags, wallets, and fashionable timepieces for children, teens, and adults, Boardwalk has everything for everyone as the company continues to set new trends in the fashion industry.

Indeed, over the last 20 years, Boardwalk has created a world-class brand made by the Filipino, for the Filipino.


The event started by discussing Boardwalk’s support to ABS-CBN Foundation’s advocacy run-Run For The Pasig River which will be held on 11.20.2011 at the Mall of Asia.

This advocacy run is also supported by the biggest and the brightest personalities in show business like Derek Ramsay, Matteo Guidicelli, and Jake Cuenca just to name a few. The run will also attempt to break the event’s own Guinness world record that was set last year for most runners ever assembled at 116,086.

We have also seen the video of Boardwalk’s celebrity endorsers including Boardwalk’s Business Ambassador, Ms. Kris Aquino, Ryan Agoncillo, Cherry Pie Picache, Assunta de Rossi, Rich Asuncion, Bangs Garcia, Jake Cuenca, Derek Ramsay, Coco Martin, Julia Montes, Nikki Gil and Gabby Concepcion.

Boardwalk Style Council

The main highlight of the event was to experience by the bloggers to be a Boardwalk Council Stylist. We are given different styles and designs of dress, shirts, pants, shoes, accessories and etc. and dress up the  live mannequins models to make it fab and beautiful.

In Boardwalk,  the Style Council will educate the Filipino people and improve their sense of style and fashion by addressing their concerns on what to wear and what NOT to wear. It is led the Style Council ambassadors; Ms. Justine Gabionza, one of Boardwalk’s esteemed celebrity endorsers, and Gerald Sison, one of Boardwalk’s fashion models. They also join by Boardwalk resident style genius, Avel Bacudio, and  other stylists Aimee Velasco, Bea Albert, and Nasia Cammayo.

Wrapping up the event, bloggers went home with their chosen apparels from tops to pants and shoes. The Boardwalk’s blogger night was really a big blast and success. Kudos to the organizers..

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