The “Clash” that makes a splash

A fashion show, four band performances, a slew creative reinventions.

Sneakers Clash a worldwide campaign by Converse, saw the main activity center of Fairview Ayala Terraces last May 10 as stage where color reigned supreme. From the “Clash Box” that transformed boring white tees into street-worthy statement shirts with splashes of paint to “photoclashed” social media pics jazzed up by graphic designer CJ de Silva, the public was enthralled with the radical ways a gray, boring world could be refreshed by color.

Jeff Gonzales - Clash Box
Professional skater and Converse brand ambassador Jeff Gonzales has a white, clean shirt transformed into a street-ready urban gear inside a “Clash Box” (a black box whose turn table is splashed by streaks of paint), one of the features in “Sneakers Clash” event at Ayala Terraces Fairview.

The audience was also treated with a showcase of the Converse’s Spring Summer 2014 in a fashion show participated by A-list models. They sported the eye-popping reissues of Chuck Taylor All Star 70’s, the subtly elegant Jack Purcell sneakers, and the latest in Converse apparel, bags and accessories.

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GETTING LOUD !

Getting loud is not as simple as we think it is; it’s more than just cranking the amp up to 11 and breaking decibel records. There needs to be meaning and purpose, from something as simple as getting you to dance, or something as intense as getting you stoked to hit the ramp.

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Stereodeal

Manyacts, particularly in the indie scene, strive hard to heighten the impact of their sound to the audience— they aim to “get loud” without making noise. In this case,harmony is necessary, and not just in a musical sense.

This is precisely the concept of “loudness” that Converse encourages, as exemplified by the bands it supports. Recently, the iconic sneaker brand found three exciting acts that shared this viewpoint: Paranoid City and Stereodeal. Read more about GETTING LOUD !

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