ASUS unveils Zenfone 3 family, ZenBook 3, and Transformer 3 Series
Posted On August 22, 2016
ASUS recently launched the complete line-up of the Zenfone 3 family, ZenBook 3 and Transformer 3 Series held at the Sofitel Philippine Plaza, which is one of the biggest tech events in the country this year.
The launching event was led by ASUS Global CEO Jerry Shen and hosted by Angel Jacob. It was joined by members of the press, bloggers, influencers, ASUS fans and friends from ASUS Philippines.
During the event, Shen led the unveiling of the ZenFone 3 Max and ZenFone 3 Laser in the Philippines while ASUS Philippines Systems Group Country Manager, George Su unveiled the all-new ASUS ZenBook 3 notebook and as well as the ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs.
“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS CEO Jerry Shen. “We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines.” added by Jerry Shen.
Aside from the premium devices, ASUS PH also introduced its newest brand ambassadors namely Gab Valenciano, Alodia Gosiengfiao, and Jason Magbanua. They shared their incredible experience with their new ASUS smartphone.
The ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 series which features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe is the world’s first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media. It is available at PHP 44,995.
The ASUS ZenFone 3 Laser has a 5.5 HD display and an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. It has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. You can get it at PHP 11,995.
The ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. Asus is selling it at PHP 8,995.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. The price of this premium smartphone is PHP 32,995.
The ASUS ZenBook 3 is the next-generation ZenBook. It is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process is used to create stunning golden highlights on its diamond-cut edges. The ZenBook 3 delivers unprecedented performance with up to an Intel Core i7 processor, 16GB of high speed 2133MHz RAM, up to a 1TB PCIe® 3.0 x4 ultra-fast SSD, a next-gen USB Type-C (USB-C) port, and powerful quad-speaker audio system by Harman Kardon. Its high-resolution 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. The ZenBook 3 has an innovative cooling system featuring the world’s thinnest fan design at just 3mm.
The ASUS Transformer 3 Pro is the world’s most versatile PC, with superlative expansion capabilities provided by a range of accessories that extend its functionality and performance to give users a new level of flexibility and convenience from a mobile device. It is a 2-in-1 PC that combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity. The Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.
The ASUS Zenfone 3 family, ZenBook 3, Transformer 3 Series will be available SOON in all ASUS concept stores and kiosks nationwide.