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Boardwalk officially announced its newest brand ambassador for Signature Style, no other than Ms. KC Concepcion, happened last on Tuesday, February 26 at the EDSA Shangri-La Hotel.

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The lunching event was attended by friends from the media, bloggers, Boardwalk family and among others. It started with a fashion show of beautiful models wearing the brand’s signature style collection.

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KC looks stunning on Avel Bacudio’s dress. With her undeniable beauty and intelligence, she is really the perfect endorser of Boardwalk’s premium brand of young designer apparel.

The Signature Style collection is just like KC Concepcion- CLASSIC, ELEGANT and EXCLUSIVE.


“There are a lot of starting designers out there who are talented but are not given to showcase their talent. With signature Style, they will be given the opportunity to have their work materialized- not only that, KC Concepcion will be wearing what they designed” said by Boardwlak President Mr. Bernardo Madera.

This new project of Boardwalk will also give opportunity to all young designers aspiring for a break in the fashion industry.


KC now joins with other celebrity endorsers including Derek Ramsay, Jake Cuenca, Bangs Garcia, Cherrie Pie Picache, Gabby Concepcion and Kris Aquino.

The Direct Sale brand offers casual and cotporate clothes, jeans, shoes, bags, wallets, underwear and fashionable timepiece for children, teens and adult,beauty & wellness products, household items and among others

Boardwalk’s Signature Style will be available soon through Boardwalk Personal Shopper and online www.

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