One of the reasons why some of us hate to go to bank is the long queues. Most of us want to pay the bank or deposit some of our savings but they do is to make us stand in one line. It’s really inconvenient to wait.
Unionbank recently lunched The Ark, the first fully digital bank branch in the Philippines. The Ark by UnionBank will deliver on its promise of a new digital platform experience in banking.
The intimate was joined by members of the press, online community, and friends from Unionbank. It was also graced by UnionBank and Chief Executive Officer Justo Ortiz and Bangko Sentral ng Pilipinas (BSP) Deputy Governor Chuchi Fonacier.
“The ARK was established by UnionBank to address the common pain points in banking. Falling in line, getting number before being attended to, spending a lot of time in the bank which could have been used in, otherwise, more productive endeavors. It is also meant to satisfy the Operations Officer (COO) Edwin R. Bautista.
The ARK, as concept branch/”lab,” also serves as platform for the clients to co create an ideal banking experience by closely looking into what the clients’ need and wants it comes of banking.
“The ARK provides a service unlike any other. There are no lines, no numbers, hardly any forms to fill up, just highly-trained bank ambassadors ready and happy to give personalized service to each and every client. Every client here receives the proverbial VIP service,” Bautista adds.
At The ARK, a client is treated like a guest, welcomed by the bank ambassador who hands him a tablet to select his transaction. The bank ambassador may usher the guest to the coffee area where he could enjoy his espresso while waiting for the bank ambassador to facilitate his transaction. The guest will also able to maximize his time while at The ARK and do some as the branch is equipped with high-speed internet. Customized and comfortable seats are provided for The ARK guests.
UnionBank Chairman and Chief Executive Officer Justo A. Ortiz said that it should not come as a surprise for UnionBank to come up with The ARK, which is seen as the bank of the future.
“UnionBank trailblazed digital banking in the Philippines and we continue with our efforts to use technology and enhancing digital banking capabilities in order to provide the best customer experience for our clients,” Ortiz said.
UnionBank has recently been awarded as the Best Digital Bank at the Asiamoney Banking Awards 2017, held at the Ritz-Carlton in Beijing, China, last September 26, validating its position as the best digital bank in the country.
