Join Ginebra San Miguel Inc. (GSMI), the renowned maker of the world’s bestselling gin, in celebrating World Gin Day (WGD) with a “cool, clear, and versatile” white party. This exciting event marks the start of a month-long celebration in honor of gin’s enduring influence on our drinking culture and its role in our everyday lives. Discover why gin is cool, clear, and versatile as we delve into the rich history and unique qualities of this beloved spirit.
The white party was held at The Westin Manila in Ortigas, joined by friends from Ginebra San Miguel Inc. (GSMI), members of the press, bloggers and famous personalities including Zanjoe Marudo, Basel Manadil, also known as “The Hungry Syrian, and Herlene Budol.
“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.
Gin’s Timeless Appeal
Explore the rich history of gin, which dates back to the 17th century. Discover why gin remains immensely popular in Europe and the Philippines, captivating enthusiasts with its classic yet cool flavor profile, predominantly featuring juniper and a variety of botanicals.
The “Cool, Clear, and Versatile” Gin Experience
Delve into the exceptional qualities that set gin apart from other spirits. Learn how the “cool” vibe of gin stems from its refreshing taste, perfect for punctuating any occasion. Understand how gin’s clarity is achieved through a meticulous distillation process that brings out its pure essence. Discover the versatility of gin, as it can be enjoyed neat or mixed into a wide array of delightful cocktails.
Embodying Gin’s Unique Characteristics
Meet three exciting personalities who embody gin’s distinct qualities. Learn how actor and model Zanjoe Marudo enjoys the cool and calming experience of Ginebra San Miguel, his lifelong favorite. Discover how Basel Manadil, also known as “The Hungry Syrian,” emphasizes the importance of clarity in intentions, just like GSM Premium Gin. Finally, explore actress and comedian Herlene Budol’s love for versatility, mirroring her ability to transform herself and entertain with her unique charm.
Mixing Magic with GSM Bar Academy Graduates
Witness the remarkable skills of three mixologists who are scholar-graduates of the prestigious Ginebra San Miguel Bar Academy. These talented individuals, trained in bartending, flairtending, and basic entrepreneurship, will showcase their craft in a friendly competition, highlighting the theme “Gin Is In.” Marvel at their expertise as they craft innovative cocktails featuring Ginebra San Miguel, GSM Blue, and GSM Premium Distilled Gin.
Nationwide Celebrations and Exciting Offerings
Discover how Ginebra San Miguel Inc. is bringing the “Gin Is In” festivities to gin enthusiasts across the country. Join the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, featuring new cocktail recipes. Explore the Home Bar Kit, a comprehensive package offering Ginebra products and mixing tools for creating various cocktails, available online and at select supermarkets. Don’t miss the mini events hosted in 50 bars nationwide, providing exclusive promotions, raffle giveaways, and outlet merchandising.
Sustaining the Momentum
Learn how the “Gin Is In” celebrations continue beyond World Gin Day, with a plethora of activities in hundreds of on-premise outlets from July to December. Participating outlets will receive exclusive benefits, and consumers can show their support with special “Gin Is In” stubs, ensuring the vibrant local gin culture thrives throughout the year.
Ginebra San Miguel Inc.’s World Gin Day celebration is just the beginning of a thrilling series of events that pay homage to the timeless and versatile gin culture. Discover why Ginebra San Miguel remains the go-to choice for gin lovers, with its commitment to exceptional quality and continuous innovation. From the classic Ginebra San Miguel to the sophisticated 1834 Premium Distilled
