Freeway recently launched its latest collection for the most-loved National Artist Collectors’ Series. This time, it’s honoring living National Artist, Bienvenido Lumbera.


The fashion and lifestyle clothing brand honored our National Artist for Literature who is treasured for his contribution to Philippine literature as a poet, critic and dramatist. He is also a recipient of the Ramon Magsaysay Award and Carlos Palanca Memorial Awards.

The new collection highlights Lumbera’s emotional pieces translated into visual attractive silhouettes.

Meanwhile, the fashionable event was joined by poet Vim Nadera, Director of Philippine High School for the Arts and Award Winning Rapper Gloc-9 who is Tatay Bien’s favorite musician. The program was hosted by the funny and charismatic Tessa Prieto-Valdes

Freeway Art National Artist Collectors’ Series are available in all Freeway stores nationwide.

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