Globe Telecom launched a campaign to crack down on companies involved in sending unsolicited text advertisements or text spams.
Globe asked the National Telecommunications Commission (NTC) to order Caritas Shield Inc. the payment of the appropriate fines and penalties for sending text spam to Globe subscribers. Globe also asked the NTC to permanently bar Caritas, its agents and employees from sending these spam texts to Globe customers. Other companies whose agents employ marketing strategies that involve sending text spams will be dealt with similarly.
Caritas has been sending spam text messages to Globe and TM subscribers, soliciting and enticing them to avail of its health care and insurance products. Text spams coming from Caritas have adversely affected the reputation of the company against its customers and caused “massive irritation” to Globe subscribers, resulting in numerous complaints with its customer service department.
The crackdown versus companies involved in text spams follows an information drive launched by Globe in January this year aimed at educating subscribers on how to deal with irritating text spams. The information drive resulted in a total of 384 mobile numbers deactivated from Globe service in the first four months of the year, 11% higher than the total number of mobile numbers blocked from Globe for the whole of 2013.
