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The iconic American jeans brand Lee gathered the eight (8) future fashion industry leaders, members of the press, online community together with stylish celebrities and personalities on a DIY Craftmanship workshop event, happened at the URBN Bar and Kitchen, Bonifacio Global City.


The fashionable event was attended by famous artists  namely Sculptor-fashion designer Leeroy New, visual and tattoo artist Sarah Gaugler, designer and muralist Deejae Paeste, designer Jerome Lorico, fashion blogger and accessory designer Paul Jatayna, Pro-formula racers Michelle Bumgarner and Mark Bumgarner.

Also, spotted celebrities on this workshop event were KC Montero, Ruru Madrid and Ella Cruz.




Attendees of the event were able to experience to customize the given raw pants base on their personality and sense of style.There were different stations to style their pants like fading, staining, whiskering, patching, grinding, and embellishing a piece of Lee original zip-fly jeans.


Some of the unique and creative creations by the fashionable participants will be featured at the Lee Denim Exhibit during Philippine Fashion Week on Oct 25, 2013, 6 pm at the Atrium, SM Mall of Asia.

Just to add, the event was also the kick off the Lee Style Army Competition.


The workshop truly give knowledge to all the participants  in craftsmanship to learn more about denim and discover their creative and artistic potential.

Lee’s Stay Curious Campaign continues to ignite the passions of individuals, inspiring them to look beyond the ordinary, take a step into the unexplored and live out their dreams through fashion.

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