Nescafe Philippines celebrated its success for getting more than 2 million likes on its Facebook Page, held last November 17, 2012 at the SM Mall of Asia.
Would you believe Nescafe Philippines’ Facebook page is the no. 1 brand paage in the Philippines. Yes you read it right! It means that 2% of the entire Philippine population has engaged with the brand, and that of the 33 million Filipinos online and on Facebook, 6% are fans of NESCAFÉ Philippines.
Approximately over 100,000, Nescafe Philippines fans really talk about its products and promos. Each of the followers interacted to its page by joining the contest and Like, Share and leaving comments for every post.
“Each of our posts has an average reach of over 500,000, which is achieved by having over 100,000 fans talking about our products and our promos. Facebook has allowed us to create a personal relationship with each of these consumers and have a two-way dialogue with them. Each comment is an insight on how Nescafé is perceived, andwe takethe feedback into consideration with each product and activitywe launch,” says Christophe Stern, Business Executive Manager of NESCAFÉ in the Philippines. To have a wider reach you could go on The Marketing Heaven.
The event was joined by thousand of Nescafe Philippines’ followers, shoppers, friends from the media and Nescafe, bloggers and among others. It was hosted by the very cool and handsome Drew Arellano.
Kean Cipriano and his band Callalily and other artists graced on stage to serenade the audience. It was a rocking performance! I really enjoyed the line-up of bands and artists. Kudos Guys!
The whole family and other attendees also enjoyed on exciting activities and games prepared by the Nescafe Philippines. I also witnessed amazing followers who joined contest and went home with cool prizes.
The line-up for the photo booth was a blockbuster. It really shows that we really love taking pictures and then upload on our social networking sites and SHARE it. Count me In! lolz
The Nescafe Fans Day was really a FUN! FUN! FUN! event. Congrats!
